HARMAN & CO.
Branding, Print, Web
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2018
Brand Strategy
Web Design
Web Development
Print Design
Harman & Co. is a dinnerware company that needed branding to accentuate its modern and elegant products. Additionally, a full suite of creatives that included website and packaging design were required.
Logo Design
The logo needed to bring out the modern and elegant qualities of Harman & Co's products without appearing too busy. Simplicity was key here. Various options shown below with the last version as the winning client selection
Website
The website had to be simple and clean, easily showcasing the beauty of Harman & Co's products. Client only needed a simple, one-page website that had all the information a customer could need on one single scroll.
Package Design
Harmonizing with the black and white logo, the proposed package designed consisted of white cardboard with black type and design. Illustration of the bowls easily identified what the box consisted of, while product features on the other side further promoted its uses.
