JetBlue held a lanyard design challenge for their focused cities. With JFK being one of the airports, my concept focused on the New York City skyline and the Statue of Liberty. The design utilized JetBlue's simplistic branding elements and line-based iconography. Additionally, this skylines concept would work for other focus cities with their own respective skylines and unique landmarks. This concept ended up winning and is now used in official JetBlue lanyards.